Brand Overview
Toyota has been building reliable, long-lasting vehicles since 1937. The Japanese automaker is consistently ranked among the most reliable brands in long-term owner studies, with a reputation built on engineering discipline rather than flashy promises. Their lineup spans budget-friendly sedans to flagship luxury SUVs.
2024 Toyota Prius Prime leads the lineup with a Carivo score of 8.7/10.
The 2026 Toyota Grand Highlander scores 8.0/10 -- the lowest in the Toyota lineup.