carivo.co
Independent review & score by Carivo
| Seating Capacity | 5 passengers |
|---|---|
| Body Style | Sedan |
| Base Price | $24,480–$32,283 |
Source: EPA FuelEconomy.gov & manufacturer data. Figures reflect base trim; actual specs vary by trim level.
With an overall Carivo score of 7.4/10, the 2020 Kia Optima S earns a Good rating among the sedans we've scored. Its strongest dimension is Performance at 8.0/10. It's a capable but unexceptional sedan — stronger alternatives exist if you're willing to shop the segment carefully.
Reliability and safety are the two dimensions that matter most for long-term ownership costs. Reliability comes in at 7.4/10 in our assessment — above the middle of the pack for this class, though not flawless. On safety it earns 7.4/10: respectable, if not class-leading — several competitors bundle more driver-assist tech as standard. Check your trim's official ratings at nhtsa.gov.
The 8.0/10 performance score reflects a chassis and powertrain that punch above the segment norm — this is a sedan you choose partly for the drive itself. Technology comes in at 7.8/10 — functional and modern, with wireless connectivity and core ADAS features, though some competitors pack more standard tech at this price point.
Priced from $24,480–$32,283, 26 MPG, seating 5, the Kia Optima S sits in the budget-friendly tier of the sedan market. Value lands at 7.3/10 — you get what you pay for, no more and no less, with a few rivals offering slightly better per-dollar returns. At 6 years old, resale value, parts availability, and whether a successor model has improved on its weak points are all worth investigating before committing.
Bottom line: There's a case for the 2020 Kia Optima S, but it needs the right buyer. and several higher-rated rivals sell for similar money — comparison-shop before committing.
Carivo scores are our own editorial assessment, informed by NHTSA safety and recall records, EPA fuel-economy figures, and manufacturer-published specifications. Scores are reviewed periodically and updated when new data becomes available. See our full methodology →
The 2020 Kia Optima S ranks #687 of 1310 sedans in the Carivo database — better than 48% of the segment. Its 7.4/10 overall score is 0.1 points below the segment average of 7.5/10. Its $24,480 starting price undercuts the segment's median of $27,664 by about 12%.
Rankings are recalculated as new vehicles and scores are added. See the full Sedan ranking →
Smart-money pick: the 2017 Kia Optima S scores 7.3/10 — within striking distance of the 2020's 7.4 — and starts roughly $2,500 lower. If you don't need the newest model year, that's money better spent on a higher trim or kept in your pocket.
| Year | Score | Starting price (MSRP when new) | |
|---|---|---|---|
| 2020 (this review) | 7.4/10 | $24,480 | |
| 2019 | 7.5/10 | $23,645 | Read review → |
| 2018 | 7.3/10 | $22,810 | Read review → |
| 2017 | 7.3/10 | $21,976 | Read review → |
| 2016 | 7.3/10 | $21,141 | Read review → |
| 2015 | 7.2/10 | $20,306 | Read review → |
Other sedans at a similar price point, ranked by Carivo score.
Explore the full lineup of Kia models scored by Carivo — ranked by overall score across reliability, safety, value, performance, and technology.
