Source: EPA FuelEconomy.gov & manufacturer data. Figures reflect base trim; actual specs vary by trim level.
About the 2023 Kia Optima
With an overall Carivo score of 8.1/10, the 2023 Kia Optima earns a Recommended rating among the sedans we've scored. Its strongest dimension is Value at 8.3/10. It's a solid all-rounder that delivers across most dimensions without obvious deal-breakers.
Reliability and safety are the two dimensions that matter most for long-term ownership costs. Reliability comes in at 8.2/10 in our assessment — above the middle of the pack for this class, though not flawless. On safety it earns 8.2/10: respectable, if not class-leading — several competitors bundle more driver-assist tech as standard. Check your trim's official ratings at nhtsa.gov.
Performance lands mid-pack at 7.5/10: enough power and composure for everyday needs, without the dynamics that distinguish the segment's driver-focused options. Technology scores 8.0/10 — one of the stronger tech packages in the segment. Expect a responsive infotainment system, broad smartphone integration, and a solid suite of driver-assistance features.
Priced from $25,220–$33,727, 31 MPG, seating 5, the Kia Optima sits in the mid-market bracket of the sedan segment. The 8.3/10 value score is the headline: relative to what it costs, this sedan delivers more than most of the class. At 3 years old, it's worth checking whether a newer generation or refresh has addressed any weaker dimensions — compare it to the current model year before buying.
Bottom line: Think of the 2023 Kia Optima as the dependable pick rather than the exciting one. Shoppers who value predictability over headlines will be well served.
Carivo scores are our own editorial assessment, informed by NHTSA safety and recall records, EPA fuel-economy figures, and manufacturer-published specifications. Scores are reviewed periodically and updated when new data becomes available. See our full methodology →
How It Ranks Among Sedans
The 2023 Kia Optima ranks #117 of 1310 sedans in the Carivo database — better than 91% of the segment. Its 8.1/10 overall score is 0.6 points above the segment average of 7.5/10. Its $25,220 starting price undercuts the segment's median of $27,664 by about 9%.
Varies widely by driver and state — always quote the exact trim before buying
We only print costs we can compute from sourced data (EPA fuel economy, NHTSA recalls). We don't estimate maintenance or depreciation — anyone who gives you one number for those is guessing.
Which Optima Year Should You Buy?
Across the Optima model years we've scored, the 2023 holds its position — we didn't find an older year that delivers similar scores for meaningfully less money.
Above-average reliability record with solid owner satisfaction data
Strong safety ratings from NHTSA and independent testers
Good overall value; holds its own against pricier alternatives in the segment
Competent performance that satisfies most everyday driving demands
Modern, intuitive tech suite with wireless connectivity and up-to-date ADAS
✗ Where it falls short
Few standout weaknesses — review individual sub-scores for nuance
Some competing models offer a higher overall score at a similar price
Common Questions — 2023 Kia Optima
Is the 2023 Kia Optima reliable?
We rate the 2023 Kia Optima's reliability 8.2/10 — one of the stronger records in its class.
Is the 2023 Kia Optima worth buying?
It scores 8.1/10 overall, ranking #117 of 1310 sedans in our database (better than 91% of the segment). A solid choice for most buyers — compare it against the segment leaders before deciding.
How much does the 2023 Kia Optima cost?
The 2023 Kia Optima starts at $25,220 and ranges up to $33,727 across trims (MSRP when new). At 31 MPG, expect roughly $1,694/year in fuel at 15,000 miles/year.
Which Optima years should you avoid?
Based on our year-by-year scoring, the weakest Optima years we've rated are 2015 (7.2/10), 2018 (7.3/10), 2017 (7.3/10) — each at least half a point below the nameplate's best (8.1/10). See the full year table above before deciding.
Owner Essentials — Kia Optima
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Similar Sedan to Consider
Other sedans at a similar price point, ranked by Carivo score.
Representative photo — may show another model year
