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Independent review & score by Carivo
| Seating Capacity | 5 passengers |
|---|---|
| Body Style | Sedan |
| Base Price | $25,220–$33,727 |
Source: EPA FuelEconomy.gov & manufacturer data. Figures reflect base trim; actual specs vary by trim level.
With an overall Carivo score of 8.1/10, the 2023 Kia Optima earns a Recommended rating among the sedans we've scored. Its strongest dimension is Value at 8.3/10. It's a solid all-rounder that delivers across most dimensions without obvious deal-breakers.
Reliability and safety are the two dimensions that matter most for long-term ownership costs. Reliability comes in at 8.2/10 in our assessment — above the middle of the pack for this class, though not flawless. On safety it earns 8.2/10: respectable, if not class-leading — several competitors bundle more driver-assist tech as standard. Check your trim's official ratings at nhtsa.gov.
Performance lands mid-pack at 7.5/10: enough power and composure for everyday needs, without the dynamics that distinguish the segment's driver-focused options. Technology scores 8.0/10 — one of the stronger tech packages in the segment. Expect a responsive infotainment system, broad smartphone integration, and a solid suite of driver-assistance features.
Priced from $25,220–$33,727, 31 MPG, seating 5, the Kia Optima sits in the mid-market bracket of the sedan segment. The 8.3/10 value score is the headline: relative to what it costs, this sedan delivers more than most of the class. At 3 years old, it's worth checking whether a newer generation or refresh has addressed any weaker dimensions — compare it to the current model year before buying.
Bottom line: Think of the 2023 Kia Optima as the dependable pick rather than the exciting one. Shoppers who value predictability over headlines will be well served.
Carivo scores are our own editorial assessment, informed by NHTSA safety and recall records, EPA fuel-economy figures, and manufacturer-published specifications. Scores are reviewed periodically and updated when new data becomes available. See our full methodology →
The 2023 Kia Optima ranks #117 of 1310 sedans in the Carivo database — better than 91% of the segment. Its 8.1/10 overall score is 0.6 points above the segment average of 7.5/10. Its $25,220 starting price undercuts the segment's median of $27,664 by about 9%.
Rankings are recalculated as new vehicles and scores are added. See the full Sedan ranking →
Across the Optima model years we've scored, the 2023 holds its position — we didn't find an older year that delivers similar scores for meaningfully less money.
| Year | Score | Starting price (MSRP when new) | |
|---|---|---|---|
| 2025 | 8.1/10 | $26,780 | Read review → |
| 2024 | 8.1/10 | $26,000 | Read review → |
| 2023 (this review) | 8.1/10 | $25,220 | |
| 2022 | 8.0/10 | $24,440 | Read review → |
| 2021 | 8.0/10 | $23,660 | Read review → |
| 2020 | 7.4/10 | $21,287 | Read review → |
| 2019 | 7.5/10 | $20,561 | Read review → |
| 2018 | 7.3/10 | $19,835 | Read review → |
| 2017 | 7.3/10 | $19,110 | Read review → |
| 2016 | 7.3/10 | $18,384 | Read review → |
| 2015 | 7.2/10 | $17,658 | Read review → |
| 2014 | 7.5/10 | $18,200 | Read review → |
Other sedans at a similar price point, ranked by Carivo score.
Explore the full lineup of Kia models scored by Carivo — ranked by overall score across reliability, safety, value, performance, and technology.
